Fundamentals of marketing
This course will be divided into multiple levels, but currently it offers two lessons hosted on the basic level – Five fundamental rules of marketing to audiences in the power industry and Public relations demystified. The author is Mrs. Robin Francis and the co-author Michelle Peterson.
We collaborate with leading companies
About the author
Robin Francis
Robin Francis has held a 25-year career in strategic communications spanning corporate, non-profit and public sector organizations. She has steered marketing and storytelling initiatives and led high visibility issues management and public relations program.
In her most recent role as content marketing director, Robin led a start-up, content and thought leadership program for a Minnesota-based, global speciality chemical company. This multi-media communications program contributed knowledge and solution-focused content to the global electrical and telecommunications industries. She excels in global environments and in advancing the reputation, visibility and narrative of organisations.