Fundamentals of marketing – new course open for free registration via Transformers Academy
Robin Francis starts teaching fundamentals of marketing at the Transformers Academy. The course is co-authored by Michelle Peterson.
Image for illustration purposes
Robin Francis starts teaching fundamentals of marketing at the Transformers Academy, on 22 November at 2 PM CET. The course will be divided into multiple levels, but currently, it offers two lessons hosted on the basic level – Five fundamental rules of marketing to audiences in the power industry and Public relations demystified.
Here is what you can expect to learn:
Five fundamental rules of marketing to audiences in the power industry
This is the first e-lesson of this course, hosted on Basic level and here you can save your seat for free-of-charge attendance. It will be held live on 22 November at 2 PM CET. This lesson is targeting transformer industry communicators or senior/mid-level leaders who are involved/interested in the communications process. It gives an overview of the five key foundational requirements for a top-notch marketing program. Join to learn about the need for professional-level writing and writers, ensuring quality, and clarity in marketing communications. taking a simple approach to marketing projects and choose brand ambassadors wisely to represent the company.
This is the second e-lesson of this course, hosted on Basic level and here you can save your seat for free-of-charge attendance. It is co-authored with Michelle Peterson It will be held live on 1 December at 2 PM CET. This e-lesson will explain the elements and goals of modern public relations. We will also clarify the use of earned and paid media and how they accomplish different goals. Join to learn about the definition of modern public relations, various business areas that it encompasses, why is public relations important, the difference between earned and paid public relations and day-to-day operations, including working with media partners.