Hosted by: Robin Francis / Free
SIGN UP
If you are already a subscriber of the Transformers Academy or Transformers Maagazine, please, Login
with your credentials..
Lesson sponsored by the Transformers Magazine
This lesson is targeting transformer industry communicators or senior/mid-level leaders who are involved/interested in the communications process. It gives an overview of the five key foundational requirements for a top-notch marketing program.
Join to learn the following key concepts:
- The need for professional-level writing and writers
- Ensuring quality
- Clarity in marketing communications
- Taking a simple approach (KISS) to marketing projects
- Choose brand ambassadors wisely to represent the company
About the author
Robin Francis
Robin Francis has held a 25-year career in strategic communications spanning corporate, non-profit and public sector organizations. She has steered marketing and storytelling initiatives and led high visibility issues management and public relations program.
In her most recent role as content marketing director, Robin led a start-up, content and thought leadership program for a Minnesota-based, global speciality chemical company. This multi-media communications program contributed knowledge and solution-focused content to the global electrical and telecommunications industries. She excels in global environments and in advancing the reputation, visibility and narrative of organisations.