Fundamentals of marketing – e-lesson #2: Public relations demystified

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Lesson sponsored by the Transformers Magazine

This e-lesson will explain the elements and goals of modern public relations. We will also clarify the use of earned and paid media and how they accomplish different goals.

You will learn the following concepts about public relations:

• Definition of modern public relations
• The various business areas that it encompasses
• Why is public relations important?
• The difference between earned and paid public relations
• Day-to-day operations, including working with media partners